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Ingressive calls for mutual relationship between tech and entertainment

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In an effort to growing tech startups and businesses across Africa, Ingressive hosted tech innovators and entertainment personalities at the Tech Meet Entertainment Summit 2018 yesterday, in Lagos; calling for mutual relationship between tech and entertainment.

Ingressive is a market entry firm for global businesses and investment groups, currently leveraging on its network across the world to help create investment opportunities for tech innovators across Africa. The company has a presence in Nigeria, Kenya, Ghana, Rwanda, South Africa, still expanding.

“It is a thing of joy to be here today, our aim is to basically explore the opportunities in the tech industry across Africa, with particular reference to new innovations that are relevant to the continent. We also believe strongly that with  entertainment and tech developing a mutual relationship, the continent is poised for growth, “Ingressive LLC Chief Operation Officer, Sean Burrowes

Entertainment personalities include Don Jazzy of Mo Hit Records, Bisola of Big Brother Naija among others;  they all spoke on the relationship between tech and business. It was defined that tech innovators need entertainers as brand ambassadors and influencers to drive publicity and engagements, just as entertainers need the tech to promote their brand.  IBM, Codelagos and other indigenous tech firms were duly represented at the event.

Don Jazzy and Bisola admonished entertainers to see themselves as brands which must be managed well. Relationships must be built with key players to build such brands. In the music industry, the type of brand an artiste builds and its worth is dependent on creating quality content, and managing distribution networks such as DJs, telcos and media houses like television.

Several masterclasses were held on blockchain, cryptocurrency and others. Participants called for open access to artistes’ value in Nigeria, however, some entertainers present were of the opinion that such cant be achieved due to lack of necessary data and the context of our culture where such can put unnecessary demands on artistes.

Among those who spoke with Africa Tech Report was the founder and CEO of Hotels.ng, Mark Essien who said, ” Tech is necessary for distribution and monetisation, with the reach of entertainers, tech communities can spread faster”

Speaking with our correspondence, Sean Burrows said, “We intend to show tech innovators how to invest, put the skills learnt into practice, expose young developers who are also going into entertainment”.

The climax of the event was the presentation of awards to students, drawn from across different schools who had participated in the Naija hacks competition a day before. The overall best got a million naira;  Agrotech category, foodhub got $1000. Others got different money prices and subscription supports, whilst a few also got scholarships to study tech-related courses abroad.

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