Social media giant, Facebook has revealed contrary to earlier claim that Portal has the capacity to spy on customers. Facebook had recently launched the video chat device and doused the tension that came with the launch.
When the device was lunched many were deeply concerned about its implications for data protection and privacy.
Coming after the the widely reported Cambridge Analytica scandal and recent Facebook data breach, where the data of over 30 million users were compromised, inviting the social media giant’s “Portal” into the home seemed like a step taken too far for some consumers.
In anticipation of this, Facebook originally assured consumers that it “wont listen to, view, or keep the contents of your Portal calls”, but now a spokesperson for the social media giant has backtracked on those claims, telling Recode that the Portal is in fact capable of collecting your data:
“Portal voice calling is built on the Messenger infrastructure, so when you make a video call on Portal, we collect the same types of information (i.e. usage data such as length of calls, frequency of calls) that we collect on other Messenger-enabled devices. ”
Not only that, but Facebook has also admitted that this data could be used for ad targeting, saying:
“We may use this information to inform the ads we show you across our platforms. Other general usage data, such as aggregate usage of apps, etc., may also feed into the information that we use to serve ads.”
Ads are obviously where Facebook makes its money, though it’s not clear whether Facebook’s original claim – that it would not collect data from Portal users – was a simple mistake by its communications team, or something less innocent.
The new video chat devices are currently available only in the US for pre-order, though how much the Portal takes off may largely depend on how much more personal data users are willing to entrust.